Using Instagram to Promote Your Business or Service

The first time I tried Instagram, I must have spent an hour going through all the different ways one can touch up a pictures. I sampled a photo against all the available filters, with and without frames, and tested how I could share my posts through other social channels picuki. It amazed me, too, how quickly I gained followers after a short time, and of course the social media strategist in me wondered how I could utilize this neat tool for clients.How to create an Instagram carousel - The Verge

If you are not familiar with Instagram, it is an application that works exclusively with mobile as a photo sharing program. Users may download the app and post pictures – untouched or enhanced with filters that give the photos a retro look – to a public feed. As with most social networks, users can follow each other and like and comment on pictures. While one can access Instagram feeds through various websites, users can only add new photos through the app.

Since launching in late 2010, Instagram can claim over 30 million registered users and the interest of Facebook, which has bid to purchase the company for one billion dollars. Numerous services that allow users to turn their Instagram photos into postcards, stickers, and magnets have also launched in the last two years, further solidifying Instagram’s influence in mobile.

As a business offering product or services, you may wonder how you can use Instagram to your benefit. The app is used for sharing photographs, so naturally your first inclination is to populate your feed with relevant photos and encourage likes and comments. The one challenge with Instagram is that one cannot link a photograph to another site, so you can’t count on it for site referrals. You can, however, use the app to get people involved in sharing your brand.

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